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24-08-2024

Exploring new possibilities in watch design,
Seiko introduces the power design project collection.

In 2022, Seiko’s design team revived the “power design project,” an initiative that originally ran from 2001 to 2009. This internal program was conceived to encourage Seiko’s in-house designers to explore design possibilities in a way distinct from their usual style of work. While the power design project aims to spark fresh creative thinking with an element of fun and surprise, it is, at its core, an extension of the pioneering spirit already present in Seiko’s rich archive, where breakthroughs in both design and technology have long defined the brand’s watchmaking legacy....

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10-10-2025

<Seiko Presage> The 4th installment of the special page “The Presage Museum” is now available.

What is Japanese “functional beauty,” and how does it endure in our everyday lives?
This question lies at the heart of the Seiko Presage Classic Series of watches, born from the concept of “gracefully
wearing Japanese beauty.” With refined mechanical movements and designs inspired by Japanese “functional beauty,”
this series honors the essence of craftsmanship. The Presage Museum, as a companion to the series, provides a
platform to explore how Japan’s unique sense of beauty is...

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24-08-2024

Important Notice regarding Counterfeit and Modified SEIKO watches

It has come to our attention that several online sellers, including those operating on auction sites, online marketplaces, and social media platforms, are offering counterfeit watches for sale. These are sometimes indistinguishable from genuine products. There are also scam websites where sellers promote products by using images of SEIKO watches, but no product is delivered to the customer even after they pay.
Some online sellers are using the SEIKO logo to pretend to be an authorized parts...

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