24-08-2024
Exploring new possibilities in watch design,
Seiko introduces the power design project collection.
In 2022, Seiko’s design team revived the “power design project,” an initiative that originally ran from 2001 to 2009. This internal program was conceived to encourage Seiko’s in-house designers to explore design possibilities in a way distinct from their usual style of work. While the power design project aims to spark fresh creative thinking with an element of fun and surprise, it is, at its core, an extension of the pioneering spirit already present in Seiko’s rich archive, where breakthroughs in both design and technology have long defined the brand’s watchmaking legacy....
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